French Connection for A/W 10 – The Return of the Man and the Woman

Probably not the association French Connection want for their A/W 10 range which I’m told “will unite British wit with European style, with this season’s campaign taking the concept to the next level.

“Exploring The Man and The Woman’s interaction with their environment, the print campaign and short films capture the characters’ joie-de-vivre and effortless style. Shot on location, the campaign offers a voyeuristic snapshot of their lives – from a stolen glance of an ex-lover under a twilight sky, to an enchanted evening at the opera or a gleeful bike ride through the warm autumn sun.”

The entire campaign, together with a location blog and biographies will be available to view on French Connections’ Autumn/Winter 2010 micro site at frenchconnection.com – launching this month with cinematic trailers and everything certainly seems interesting – and expensive!

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