After the roaring success of Beth Ditto’s follow up range for Evans, the Arcadia group (who own Topshop/DP/Evans) have launched a brand new online-only site for plus-size women.

Catering for size 14-26, they’re aiming to be the authority for young plus fashion, presenting trend-led styling with expert design and fit. From high fashion pieces, to core wardrobe staples, there is an extensive choice of seasonal must-haves. In addition they’ve got some particularly exciting independent young fashion brands to offer exclusive collections and size ranges. They include; Curvy Kate Lingerie, Rock & Revival, Kangol, Katherine Hamnett, Zandra Rhodes Handbags and Ruby Rocks to name a few…

Buying Director Sue Vandenberghe comments, “From extensive research we understand the fit challenges faced whilst shopping and our mission is to provide young women with the expertise and guidance. comes out of the evans stable and we have used our market knowledge to develop this new fashion offering. By focusing on the younger demographic, we can segment our product offer and give the younger customer a forum to shop online and be inspired by relevant and exclusive brands, that are styled and marketed in a way that appeals to them.”

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