Forever Unique helps Alex Gerrard keep herself useful

Apparently a fashion sensation (must have missed that one), Alex Gerrard has teamed up with Forever Unique to design her own capsule collection for the impending season.

The 16-piece collaboration offers an exclusive range of casual and evening wear and includes two distinct looks, Alex Glam and Alex Rock, both inspired by Alex’s own individual style (individual being used very loosely there).

Forever Unique by Alex Gerrard, available mid-September from, ranges in price from as little as £30 for casual separates to £110 for glitzy party dresses. Alex Gerrard, commented: “Forever Unique by Alex Gerrard is about effortless style. The casual collection is really versatile and you can mix and match the separates to keep your look fresh and funky.

“The dress collection is much more sexy and is perfect for a Saturday night out and the Christmas party season. I’ve used simple, fuss-free embellishments for understated style. “I’ve designed the collection with real girls in mind and all the dresses are cupped so you don’t have to worry about bra straps showing! You’re getting an exquisite designer quality dress without the celebrity price tag.”

I love Forever Unique for their fantastic array of party dresses, so I’m sure it’ll be an exciting collection, despite the wag factor

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