Debenhams have signed up four top labels for an exclusive new collaboration, which will see each create a collection as part of their new concept – Edition.
The project brings both established and emerging designers to a high street market. Each label working with the brand for a minimum of four seasons.
“The collaboration with Debenhams is especially exciting because of the accessibility it will give to the Preen brand,” say Justin and Thea Bregazzi of Preen. “We have created a range for Debenhams that will offer contemporary style that is easy to wear and in keeping with the Preen handwriting. We thought about real women across all ages during the design process; so there will be something for everyone regardless of shape or age.”
Preen will be creating capsule womenswear, as will Jonathan Saunders while Jonathan Kelsey will design footwear and accessories.
The clothing ranges are priced between £18 – £190, while Jonathan Kelsey’s footwear is from £45 – £65 – All due out for Spring 2011