George at Asda sponsors Graduate Fashion Week

The new title sponsor of Graduate Fashion Week 2011 will be George at Asda. The announcement comes as Graduate Fashion Week prepares to celebrate its 20th anniversary and George celebrates its 21st birthday. Graduate Fashion Week will run from 5-8th June 2011

On the sponsorship Fiona Lambert, Brand Director at George commented: “Despite the tough economy, we felt we should pull out all the stops to come forward and support our young graduates. These students are the emerging designers of tomorrow and I am delighted that we are able to support their future careers, and that they will still able to showcase their collections in London next June.”

For 20 years GFW promotes creativity and solidified its position as the industry’s looking out for up and coming fashion talent. Each year the event celebrates the work of more than 1,000 of BA Degree fashion students from 65 member universities across the UK and overseas.


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