Samantha Cameron kicks off London Fashion Week

Samantha Cameron reveals her passion for the ‘most important industry’ as she opens London Fashion Week.

The Prime Minister’s wife, who was recently appointed ambassador for the BFC, told of the importance of the fashion world in helping economic growth in Britain, branding it ‘one of the most important industries.’

She said: ‘I am passionate about fashion, so it’s a real honour.

It’s one of our most important industries, full stop. It sends out a really powerful message about creativity – and employs hundreds of thousands of people.

‘I look forward to playing a small part in making this a great week for London.’


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