Miu Miu launches first e-commerce

For being one of the fastest-paced industries, fashion has sometimes been remarkably slow in jumping on the online bandwagon. One of the brands that took especially long to get selling on the internet is Miu Miu, which finally launches its first e-shop on April 6.

According to Women’s Wear Daily, the site will not only feature all of the label’s collections – making it the biggest Miu Miu store in the world – but also selected images from its fashion shows and a newsletter on online exclusives and special events.

The new shopping destination will be open to 17 European countries, the US, and Japan.



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