The world’s first carbon neutral bra, made in a factory run on solar panels, has been launched onto the fashion market with hopes that all clothing will be more environmentally friendly in future.
The Marks and Spencer (M&S) lingerie set, that will be available online, was made in an ‘eco factory’ in Sri Lanka where energy has been reduced a third through measures like making sure all lighting is from the sun or low energy light bulbs.
It is powered by hydroelectricity produced on a nearby river and solar panels on the roof.
The rest of the carbon dioxide produced in making the bra will be offset by planting 6,000 trees in the community every year. Most of the trees will be native to Sri Lanka, therefore boosting wildlife. A quarter will be fruit trees that can generate money for the local community.
The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.
The scheme will also help wildlife. Sri Lanka’s forests are home to approximately 90 per cent of the country’s endemic species but are disappearing at a rate of 1.6 per cent per year.