24 Hour Catwalk.

Alexa Chung has joined judges Cynthia Rowley, Derek Blasberg, and publicist James LaForce for a new reality TV show that follows four designers over the course of 24 hours as they compete to create the best outfits.

The show is to be aired on Lifetime from January 10th, and we’ll be able to see the four designers battle it out to create  collections and stage a runway show in just 24 hours. Sounds tough? Well each winner  receives a $10,000 cash prize courtesy of CoverGirl and Herbal Essences.

Alexa won Elle Magazine’s, publicly chosen British Style Award last week, and going by the images from the show released so far it looks like she will be celebrating the best of British fashion over the pond. Here she is in Christopher Kane.

You can check out the full trailer here. What does everyone think? With critics currently comparing it with Project Runway, and with Alexa Chung’s last US television show “It’s on with Alexa” not getting the best reception, will you be watching?

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