Karl Lagerfeld is launching a new, affordable womenswear label, entitled Karl, which will be available exclusively on NET-A-PORTER.COM.
The collection is rock and roll inspired and items start from just £52. The collection will be unveiled on NET-A-PORTER.COM during Couture Fashion Week on January 25th in Paris.
A fun and interactive mini site has been created to count down the launch as well as an iphone app with a game of ‘Find Karl’ and ‘Skan’ where you can can Karl heads to reveal exclusive content and take part in global events attached to the launch. You can even get ‘Karlified’
This collection is sure to be a hit, and will probably sell out very quickly, and I will be online to snap up some items when it launches.