Fashion Forward 2012

The British Fashion Council (BFC) announced this morning that three womenswear designers; Henry Holland, Louise Gray and Mary Katrantzou as well as one menswear designer James Long, will receive Fashion Forward sponsorship for two consecutive seasons to show in London.
James is the first menswear to receive support through this scheme.

Fashion Forward was established 6 years ago to provide funding to talented emerging British designer businesses to show and develop their businesses in London.  The award is an excellent way to promote emerging design talent, and provides the winner a cash prize for the designers to invest in showing their collections.

Caroline Rush, CEO of the BFC, commented, ‘2012 is set to be a momentous year not only for fashion industry but the UK and I am looking forward to seeing Henry, Louise, James and Mary taking strides forward in their business development.’

Henry Holland said on winning the prize; “I’m delighted to be receiving Fashion Forward sponsorship, It is a huge accolade for the brand and I am excited about what the future holds.’

Louise Gray commented; ‘This backing will allow me to develop my brand even further. I have so many exciting projects coming up this year and this is a great way to start things off!’

‘It’s really important to have that support and it’s testament to the strength of London Fashion Week,’ said Mary Katrantzou.

And James Long said he was he’s ‘very excited’ to ‘take the brand to the next level and be part of the on going support from the British Fashion Council.’

What do you think of the winning designers?

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