H&M have announced and confirmed another designer collaboration, this time with Marni.
The Swedish high-street chain routinely creates euphoria among label fans with its designer collaborations, which have included collections designed by Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel and Lanvin.
The ad has been shot by ‘Lost in Translation’ director Sofia Coppola, and was filmed in Marrakech last October. The campaign film will run in cinemas and on television worldwide, as well as online.
The print campaign features the British actress Imogen Poots, and a QR code in the bottom left corner directs viewers to the campaign video.