Jonathon Saunders wins the BFC/Vogue Fashion Fund.

Back in December the BFC/Vogue Fashion Fund shortlist was announced. Nine designers were shortlisted and they were invited to show their collections and future plans to the judging panel.

Today, Jonathon Saunders was announced as the winner.  Now in it’s third year, the award is granted to establish and enhance a designer and the reputation of British fashion and the prize includes £200,000 to invest in their brand and access to director level mentors across the fashion industry.


Jonathon Saunders was awarded the prize on the strength of his catwalk collections and the aclaim he has recieved from fashion press and buyers.


Jonathan Saunders, said “I’m so happy about winning the fund. The last 12 months have been an exciting time for me and my team and I’m very proud of all their hard work. We have many exciting plans for the near future and this along with the support network provided by the BFC will enable us to achieve our goals.”

Caroline Rush, CEO of BFC, commented “The BFC/Vogue Designer Fashion Fund is aimed to assist our very exceptional British designers who during the application process show that they have the potential and business acumen to take the development of their brand to the next step and make the transition to progress their business into a commercial global fashion brand. The panel felt that this really is Jonathan’s moment and he truly deserves to be the recipient of the fund prize.”

Alexandra Shulman, Editor of British Vogue, said “I am delighted that Jonathan has won this year’s award.  His recent collections have shown that he is a designer who can provide beautiful clothes that women enjoy wearing and he is in a great position to build on his current success.”

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