Mulberry have announced their new bag is the Del Ray, named after girl of the moment, Lana Del Ray. Mulberry said that it was Lana’s old-school glamour, combined with her sense of fun that appealed to their own desire to mix eclectic playful references with high fashion.
Lana was on the front row of the hottest London Fashion Week show, clutching her very own Mulberry bag; in white ostrich skin with gold fastenings. ‘Emma [Mulberry Creative Director] knew that I really only wear white and gold on the stage, and I kind of like all things exotic, so here’s my white ostrich bag…and then you might have seen a couple more bags on the runway? So yes, it’s really special’.
Mulberry Creative Director, Emma Hill said ‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern. This inspired us to create a bag that was timeless, refined and elegant, yet with a beautiful practicality that would suit any woman. We love its perfect proportions and effortless simplicity. As soon as the sketches were completed it felt so familiar, loaded with classic Mulberry heritage DNA.’
Just another Mulberry bag we’re lusting over.