Monthly Archives: March 2012

H&M are launching a new brand.

We reported earlier this week that Hennes & Mauritz were rumored to be launching a new luxury line. And we have now found out that the high street mega giant do have a new retail chain in the works, and apparently it is going to be a lot like the groups other high street success, Cos.

Cos SS12

‘We have many different projects in progress and already next year we will be launching a completely new store chain,’ H&M’s chief executive officer Karl Johan Persson told WWD ‘Like COS, which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group.’

The full details of the new stores and what price bracket the clothes in the store will be, but we do know we will be seeing a new edition the the Great British high street in 2013.  ‘We have great faith in this new brand and we see considerable potential for further initiatives,’ Persson added.

Rihanna to front a new reality fashion show.

Designer Henry Holland will co host, alongside Girl Alouds’ Nicola Roberts, Rihanna’s new fashion television show. The pair will team up to search the UK for the country’s next big design star. The final winner will have their work worn by Rihanna during her performance at London’s Wireless Festival in July.

“I’m really excited about this new show,” said Henry. “I think it’s a great concept and a brilliant opportunity and platform for designers and stylists. A chance to work with Rihanna and some great mentors across the music and fashion industries is definitely something I wish I had been lucky enough to be able to do when I was starting out.”


“It’s a tough industry to crack so it’s going to take more hard work than they can even imagine as well as masses of creative flair and a genuine love of fashion,” he added. “Working with Nicola and Rihanna is just the icing on the cake and should make things a lot more fun!”

More high-profile fashion and music names are expected to be added to the team within the next coming weeks.

Rhianna looks like she really wants to crack the fashion industry. Only last week we reported on her wanting to start her only fashion line.

Will you be tuning in?

Are H&M going to launch a luxury brand?

Swedish high street giants Hennes and Mauritz, who own H&M, COS, Monki and Cheap Monday, are rumoured to be branching into a luxury line.

The brand has had a string of hugely successful designer collaborations in their H&M stores with top names Stella McCartney, Jimmy Choo, Versace, Lanvin, Roberto Cavalli and Karl Lagerfeld, as well as, most recently Marni, designing exclusive collections, but will they themselves be able to pull the high street hysteria these collaboration has with their own luxury brand?

H&M have neither confirmed nor denied a report in the Swedish financial daily Dagens Industri (DI) that it was working on the new concept. “We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment,” spokeswoman for H&M, Charlotta Nemlin told WWD.

Said to be involving designer Behnaz Aram, who joined the company’s design team in August last year, the rumour, follows H&M’s first foray into red carpet fashion when they designed a custom-made gown for Michelle Williams for the BAFTAs in January. It would also follow their Exclusive Glamour Conscious Collection – a collection of eco-conscious red carpet-worthy gowns which have already been debuted by the likes of Amanda Seyfried, Kristin Davis and Viola Davis – which launches in 100 stores worldwide on April 12.

Michelle Williams in a H&M custom gown at the BAFTAs

A dress from H&M’s Exclusive Glamour Collection

Would you buy luxury clothing from H&M?

The Carrie Diaries

Sex And The City prequel The Carrie Diaries is the most eagerly anticipated TV event of the decade. With AnnaSophia Robb cast in the lead role as Carrie, the first pictures of filming have been released.

AnnaSophia has been sent a letter by Sarah Jessica Parker. ‘I wrote her one back, too,’ she told Us Weekly. ‘She was just very encouraging about it all. It was really cool!’

Production is already in full swing, so it won’t be long until the show airs and we find out how Carrie, Miranda, Samantha and Charlotte became friends in the 80’s New York.

What do you think of the pictures, and will the series live up to the hype?

Sunday Best.

Hand-embroidered lace and georgette dress, Junya Watanabe, £860
Triple lapis pyramid cuff, Pamela Love, £815
Structured brass clutch with ball details, Anndra Neen, £805
Bronze and chrysoprase pyramid pendant, Pamela Love, £240
Pastel split sandal wedges, Topshop, £88


Mischa Barton emerges with a fashion line.

Yet another celebrity has decided to start a fashion line, this time its actress Mischa Barton, who has just launched shopping website, Mischa’s Place.

Designed in collaboration with her mother Nuala, the collection is described as an “eclectic haven of style” with embellished T-shirts starting from £45.

“Together with the help of my mum Nuala, my inspirations are brought to life using elements of my personal style. Our collection has grown and developed to reflect the consumer and myself over the seasons, whilst maintaining a consistent theme. I hope you enjoy my designs and have as much fun wearing them as I did designing them!”

Mischa’s Place delivers across the UK, France, Spain, Sweden and Germany as well as the USA and Canada, with rumors pointing to a store in London’s Spitalfields soon.

What do you guys think of Mischa’s clothing line?

Stella McCartney’s Team GB Olympic Kit.

The Olympics are just around the corner, and yesterday marked the unveiling of of Stella McCartney and Adidas’s Olympic kit for team GB.

On designing the kit Stella McCartney told Grazia,
“Well, it’s numerous things. Firstly, it’s Great Britain – so it’s me as a British person thinking – what do we want to represent the nation? Then there are all the technical things – to help the athletes’ performance, but also there are strict Olympic rules and regulations of certain things you’re not allowed to do. Then you’ve got the athletes’ feedback and opinions to take on board – like gymnasts for example, the nature of their event means the design on their leotard would influence how they were judged in the competition. Honestly – it’s so complex, you’ve got so many factors to consider, by the time it comes to me as a designer and how it looks – you’ve only got certain options left of what you can do!




Taking inspiration from the British flag (which Stella describes as ‘the best flag in the world’) and bringing a sense of high fashion edge, Stella has accounted for everything, right down to the smallest of details. ‘I made the flag less strident, more delicate, but then of course I had to be careful not to over feminise the men,’ she told Grazia. So no shapeless shell suits. On the presentation suits there’s are embroidered ribbon trim declaring ‘Only the best for the athletes’.

Stella, the first fashion designer ever to design the Olympic kit, was appointed Team GB Creative Director by sports brand Adidas two years ago.

What do you think of Team GB’s Olympics kit?