Gucci are taking Guess to court over the ownership of the letter ‘G’ and other ‘iconic’ design elements. Gucci is accusing Guess of infringing Gucci’s designs to the tune of $221 million.
Like most infringement battles, this is a long-running saga. In 2009 Gucci, acquired by French holding company PPR in 1999 as part of Gucci Group, sued Guess, claiming that the Los Angeles-based company was selling pieces online and in store with logos that are “studied imitations of the Gucci trademarks.” These trademarks include the classic square ‘G’, the diamond-shaped repeating pattern with interlocking G’s, the designer’s name in the script font, and the green and red stripe design.
The infringement claim was taken up in court today by US district judge Shira Scheindlin in Manhattan, according to Bloomberg News. Gucci’s lawyer Louis Ederer told the judge: “It’s about a massive, complicated scheme to knock off Gucci’s best-known and iconic designs.” The Italian fashion and leather goods company is seeking damages totalling more than $124 million.