According to reports the indie store Opening Ceremony will launch a 3,000 sq ft pop-up at 31-32 King Street, near Covent Garden in July shortly before the Olympics.
The store will open until autumn when it will then be replaced by a larger permanent store at 35 King Street, taking its number of doors to four.
The pop-up store is expected to stock collections from designers including Kenzo, Rodarte and Toga. It will also sell exclusive products developed for Opening Ceremony to mark the Olympics by brands including Proenza Schouler, Chloë Sevigny for Opening Ceremony and Sunspel.
Opening Ceremony has also teamed up with Arcadia-owned retailer Topshop to product a sports-inspired collection which will launch in July when the pop-up opens before expanding to Topshop stores.
Founders Humberto Leon and Carol Lim said the new London store was an “important next step” in the company’s growth.
“In the last 10 years since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo but we have had our hearts set on London since the beginning,” Leon and Lim said.
“Covent Garden is an historic, global shopping destination and we’re looking forward to what Opening Ceremony will add to its exciting future.”
Are you looking forward to Opening Ceremony in London?