Earlier this month we reported that grungy model Charlotte Free had become the new face of Forever 21.
Now this morning Maybelline New York has announced that Charlotte Free is to join their distinguished roster of glossy spokeswomen that includes Christy Turlington and Erin Wasson.
‘Charlotte is the new generation of beauty,’ says Damien Bertrand, Maybelline’s Global Brand President. ‘Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.’
On fronting the campaign, Charlotte said; ‘I am so excited to be the new face of Maybelline New York. It’s an honour to represent this truly iconic brand and a dream come true for me.’
P’Trique, the bearded fashionista of ‘Shit Fashion Girls Say’, has been sharing the breaking news (or rather ‘top chicret’) about Charlotte’s new gig to all the major fashion players in NYC, from Derek Blasberg to Betsey Johnson in a meme style video.
What do you think of Charlotte Free as the new face of Maybelline?