Every year the ‘Fashion Targets Breast Cancer’ initiative, started by Ralph Lauren all the back in 1994, unites the world of fashion in a bid to raise extraordinary amounts of cash. With one in eight women being diagnosed with breast cancer in their lifetime it’s a cause that touches nearly everyone – and since 1996 the scheme has raised a whopping £12 million in the UK alone. This year brands including M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, Daisy Jewellery, my-wardrobe.com, Debenhams and Shavata have responded with Jubilee inspired collection with a portion of all sales to go to the Breakthrough Breast Cancer charity.
Pixie Geldof and Georgia May Jagger are bringing their rock royalty sparkle to the campaign which has been shot by legendary photographer Ellen Von Unwerth.
“Fashion Targets Breast Cancer is all about British retailers and British women standing together in the fight against breast cancer” says Pixie.
Some of our favorite pieces for the incentive include the Daisy Sterling silver bracelet from my-wardrobe.com, the heart t-shirt from M&S and a scarf from Topshop, as seen below.
The Fashion Targets Breast Cancer campaign will launch on Monday 30th April and will run for six weeks. www.fashiontargetsbreastcancer.org.uk
Will you be supporting the incentive?