Victoria Secret’s UK debut

US lingerie retailer Victoria’s Secret has confirmed that its first UK store will open on July 25 – just in time for the capital’s Olympic Games.

The Victoria’s Secret flagship store is currently under construction and occupies a prominent position on designer boutique-laden New Bond Street and the corner of elegant Brook Street.

And it doesn’t end there: a second store will open the following day at Westfield shopping centre in Stratford, east London and a stonesthrow from the Olympic Stadium, which will host the 2012 Games from July 27.

Retail analysts report that the brand will then look to open additional stores around the capital.

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