Georgia May Jagger is the new face of Material Girl

Madonna and her daughter Lourdes have revealed the Material Girl’s fall 2012 advertising campaign which features Georgia May Jagger as the face of the label.

The daughter of Mick Jagger and Jerry Hall, Georgia May follows Kelly Osbourne as the new face for the new collection.

In a statement released by Iconix Brand Group, Madonna and Lourdes commented:
‘We think Georgia May has great style and perfectly captures the energy and free spirit of the Material Girl Fall line’.

Georgia May said: ‘I had so much fun shooting this campaign. I spent a lot of my childhood backstage hanging out around amps… ‘I had so much fun shooting this campaign. I spent a lot of my childhood backstage hanging out around amps.

The label is sold in Macy’s in America and is aimed at teens with a punk-pop teens with a punk-pop sensibility, the campaign debuts just before they return to school after the summer.

Martine Reardon, chief marketing officer at Macy’s stated:
‘Georgia May Jagger is the perfect star for the Material Girl fall campaign…
Macy’s customers love the collection’s fresh fashion and will be inspired by Georgia’s personal style and classic beauty.’
What do you think of the collection?

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