Chloe Sevigny is the new face of Miu Miu

Chloe Sevigny, the actress, style icon and designer (for Opening Ceremony), is the latest in a string of high profile actresses to be signed up by Miu Miu for an ad campaign.

Shot by Mert & Marcus to create a  “a gallery of portraits with a seductive, provocative attitude”, says Miu Miu to  launch the autumn/winter’12-13 collection.

It’s not the first time Chloe has represented the brand – she appeared in the campaign for their spring/summer 1996 collection, which was shot by Jeurgen Teller.

The label, which is the sister line of super-brand Prada – often turns to actresses to fulfill the role of seasonal muse. Previous faces for the Miu Miu have included Maggie Gyllenhaal, Lindsay Lohan, Selma Blair, Evan Rachel Wood, Kirstin Dunst, Drew Barrymore, Katie Holmes and Vanessa Paradis.

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