Chanel’s pop-up store

Chanel will open their first dedicated fragrance and beauty store in London’s Covent Garden later this month.

The two-floor pop-up shop will open just before the start of the Olympics, although no exact date has yet been specified, for six months initially, but if it is successful – which it no doubt will be – it may stay for longer.

The new shop, which will be housed in the Market Building in the famous Piazza, will sell the brand’s full fragrance and beauty range and will also include makeover stations and a manicure salon on the lower floor.

Covent Garden London brand director Beverley Churchill told Retail Week : “Introducing premium beauty brands into the Market Building has always been a part of our retail strategy for Covent Garden. To open this fragrance and beauty concept store is a great coup for the estate and further proof point of how the area has changed.”

We know where we’ll be instead of watching the Olympics.

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