A sneak peak of Lanvin’s autumn winter campaign shot by Steven Meisel has been released and Alber Elbaz has decided to use real women to advertise their autumn winter line.
These real women include a waiter, a milliner and a recent U.S. immigrant – aged 18 to 80 to show off his winter 2012 collection.
Elbaz told WWD “I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes. It felt like a crazy family, and I like that.”
The ads will begin to appear in the September issues of the monthly magazines, while we can expect to see the campaign video on August 21st.
What do you think about luxury brands using real women instead of models in their advertising campaigns?