Opening Ceremony, the US concept boutique has finally hit London. The temporary pop-up has opened ready in time for the opening ceremony of the Olympics next week and the store is going to be a permanent fixture just two doors along at 35 King Street in Covent Garden, due to open in October.
Covent Garden is becoming one of London’s top fashion destination with Chanel’s pop-up beauty store opening next week, and Jo Malone, 7 For all Mankind, Ralph Lauren Rugby, Burberry Brit along the street.
Opening Ceremony have created special products for the pop-up with Chloë Sevigny, Norma Kamali, Proenza Schouler, Christopher Kane, Topshop, Band of Outsiders, Delfina Delettrez and many other collaborators. Set over two floors, with fun merchandising and goods only found in London, it will be the capital’s coolest shopping spot this summer.
What do you think?