Prada play chess

Prada’s Autumn/Winter 2012 collection was one of the highlights of next season, (the shoes especially) and now Prada have released their latest short film/ad campaign, featuring models Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frockwiak and Vanessa Axente locked in an intense game of arty chess.

The new abstract video for the Italian label’s autumn/winter 2012 campaign, described as being:

‘Set in a virtual game-space, two powerful opponents face one another across a fantastical chess game. The movement of each chess piece results in a parallel movement in an alternate reality. As the game builds to a crescendo, each movement on the board has increasingly extraordinary repercussions’

Check out the video below.

What do you think?

 

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