If over 40 million copies and counting worldwide sales isn’t enough, E.L. James author of Fifty Shades of Grey has reportedly negotiated three licensing deals to bring the Fifty Shades themed clothing to the masses.
The three manufacturers have reportedly been brought on board include FREEZE Clothing who will be sell knitwear, tshirts, and hoodies, a company called HYP will be producing hosiery, garters, and tights and Briefly Stated who will sell daywear, loungewear, and sleepwear (including underwear).
The first book from the trilogy, which chronicles the complex romance between virgin Anna and S&M loving Grey has become the fast-selling paperback of all time, surpassing Harry Potter and the Deathly Hallows with sales of 5.3 million copies.
The “Fifty Shades effect” has so far benefited sales of whips, blindfolds and bondage ties, so its no surprise the brand has decided to merchandises in clothing.
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