Beyoncé Stars in House Of Deréon A/W Campaign

As well as being named one of the youngest women on the Forbes ‘Most Powerful Women’ list this week, Beyoncé has released the latest campaign for the Knowles family fashion line, House of Deréon.

Shot by famed international celebrity and fashion photographer, Jean-Baptiste Mondino, in the desert the collection channels a more rock ‘n’ roll spirit with leather jacket, cut out dress and leopard print thigh-splitting maxi skirt complete with black wide-brimmed hat.

The autumn delivery is focused around the ‘boho-inspired’ girl who attends the festival and includes floor length skirts, casual jersey tops paired with denim that is an homage to the alternative rock bands, their music and eclectic sense of style.

For winter, the inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme.

Brand co-founder, creative director, designer and mother of Beyoncé, Tina Knowles said, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”

What do you think?

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