There is a new craze in China – the Facekini.
Going to extraordinary lengths NOT to get a tan, the new item of beachwear – dubbed the Facekini – causing something of a stir in the coastal tourist city of Qingdao, Shandong Province, China.
The masks completely cover the swimmers’ heads, revealing only their eyes, noses, and mouths.
Pristine, wrinkle-free skin is highly prized in Asia, and any signs of sun exposure suggest you’re part of the working class, much as it was all over the world decades ago.
The clothing was invented around seven years ago and is now under mass production and on sale at swimwear stores along the coast.
Will you be wearing one at the beach?