H&M has released a taste of what to expect from Lana Del Rey’s TV advert for the brand.
The short film takes us through the three-day shoot and reveals a 50s-style set, Lana styled in the same H&M garments she wears in the print adverts, singing and seductively standing in an old telephone box.
The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963.
H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.
What do you think of the campaign?