Tommy Hilfiger supports Breast Cancer Awareness Month

American brand Tommy Hilfiger is pledging its support of Breast Cancer Awareness, which starts on Monday October 1st, with the launch of a new limited-edition tote.

Anglo-French singer and actress Charlotte Gainsbourg models the oversized tote which comes in navy mottled leather with red straps and rose gold hardware.

Gainsbourg was shot by Hollywood actress Drew Barrymore, who has branched out into professional photography of late, recently shooting up-and-coming actresses for V magazine.

“It was great to work with Drew,” said Gainsbourg, whose mother Jane Birkin was the inspiration behind the iconic Hermès bag which bears her name. “She was very charming and lively and funny, and she brought really positive energy to the set. As a fellow actress, she made me feel very comfortable during the shoot.”

The limited-edition bag is on sale now, retailing at £255, from which a generous £100 from each sale goes to Breast Health International, a leading non-profit foundation that advances breast cancer research and treatment. It is the sixth consecutive year that Tommy Hilfiger has pledges support to BHI.

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