Actress Penelope Cruz and her younger sister Monica have collaborated with Agent Provocateur to produce L’Agent, a diffusion line of the luxury lingerie brand.
The collection will feature 15 styles, each of which will have seven or eight pieces – such as briefs, thing and corsets – with an average price at £40, which is less than half the price of the label’s main line, which averages at £95.
Monica Cruz, the younger sister of Oscar-winning actress Penelope, appears in the current campaign for the brand.
“It’s a proper design collaboration. They’ve been bringing in swatches and old vintage pieces and working with the design team,” Garry Hogarth, the brand’s chief executive officer told WWD , adding that the sisters were even involved in the labels and hangers.
“It is so exciting for me and Mónica to embark on this new adventure,” said Penélope Cruz. “We have always been huge fans of Agent Provocateur and both of us are very much looking forward to this long-term collaboration. We feel extremely happy to become part of this great team.”
Hogarth, who says the new line is “a little younger… but very wearable, very sexy and with the handwriting of Agent Provocateur”.
Although stockists and launch dates have not yet been announced, we can probably see the collection in department stores John Lewis, Selfridges and Harrods.
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