X Factor judge Nicole Scherzinger lit up the launch of the 4G network in a gown which displayed incoming tweets in real time.
A minidress layered underneath the black, floor-sweeping gown consisting of 2,000 LED lights turned the singer into a real life message board for the incoming tweets, which were displayed in real time via the Twitter handle @EE. The dress was created by London-based wearable technology specialists CuteCircuit.
“EE approached us and said they wanted to do something spectacular with Nicole Scherzinger” CuteCircuit creative director and co-founder Francesca Rosella told us this morning. “Nicole really knows what she likes, and she’s so beautiful. She had lots of input in the design of the gown, and we kept bouncing ideas back and forth.”
The gown took the Shoreditch-based company two months to make, and features reflective Swarovski elements around the plunging neckline. “Nicole was so pleased with the end result that she said: ‘I’m hitting the red carpet in this dress, but now I can’t perform without LED lights!’ so we made her a second outfit that she could wear on stage. She really embraced the idea of mixing fashion with technology.
What do you think? Do you think we will see fashion and technology collaborate more in the future?