Gwyneth Paltrow for Max Factor

The make-up of make-up artists, Max Factor, reveals its first campaign with new ambassador Gwyneth Paltrow as the “The Writer”

American make-up brand Max Factor, chose Gwyneth Paltrow to front its year-long campaign last month because the actress epitomised the changing face of make-up.

The model, actress, singer, and mother Paltrow was the only ambassador super star make-up artist and global creative-design director Pat McGrath wanted to front each of their seven looks, each based around a character, that will be showcased throughout the year.

The first look, “The Writer”, which will be released this week, “is very much who I am,” says Gwyneth, “it’s a look that says confidence, creativity.”

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