Beyoncé is rumoured to be the new face of H&M.
Last week, the singer was papped in the Bahamas wearing tropical-printed swimwear on what is thought to be a photoshoot – reportedly for the high street store. One of the star’s dancers, Kimberley Gipson, tweeted: “First day of trial in the Bahamas! H&M all set … go.”. The tweet was soon removed.
The Swedish hight street fashion giant could not be reached for comment by Vogue but the company rarely confirms or denies rumours.
Reports in June 2012 that Lana Del Rey was the brand’s new campaign star were confirmed a month after speculation first emerged.
Previous famous names to front the label’s adverts include Gisele Bundchen, Jerry Hall, Imogen Poots, David Beckham and Freja Beha Erichsen.
What do you think?