London Fashion Week designers JW Anderson, Giles and Simone Rocha and have collaborated with Fred Perry to create limited-edition T-shirts which will be sold at Dover Street Market from January 26.
The designer Christopher Raeburn, who has made a name for himself by favouring re-appropriated military fabrics, chose to fashion Fred Perry’s iconic polo tops into animals instead, and has created a squirrel, hare, badger and owl.
Only 15 items by each designer will be sold at the concept store, and will cost between £140 and £180.
The customisation project was launched last year when the British brand invited 60 of its most loyal fans to personalise one of its original white shirts from 1952 to mark its 60th anniversary.
What do you think of the designs?