Rita Ora enlists Emilio Pucci to design her tour costumes

Following in the footsteps of the likes of Lady Gaga and Madonna, pop star Rita Ora has enlisted the help of a major fashion house to create the costumes for her first-ever live tour, which kicked off in Manchester earlier this week.


Peter Dundas, the creative director of Pucci, has worked with Rita to create pieces that accentuate her signature “urban glamour” look in the elaborate stage costumes.

“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’, from the moment I met Rita we’ve had a great connection and doing something like this together felt like only a natural progression,” said Dundas. “The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.”

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nicki sig

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