Rihanna Unveils River Island Campaign

Rihanna has unveiled her River Island campaign for the first time, after showcasing the collection at London Fashion Week on Saturday night.

Rihanna hired some big names in modelling to showcase her debut collections, with names including Jourdan Dunn, Charlotte Free, Tao Okamoto, Ataui Deng and Bambi Northwood Blyth.


Photographed by Mario Sorrenti, the shoot – as with the clothing itself – is inspired by the Nineties.

Models lounge on a car – against a backdrop of vibrant colour – wearing a mixture of pieces from the collection, including a black floor-length dress with daring side split, a navy jumpsuit, and a striped bra top and high-waisted shorts.

The range lands in stores on March 5.

What do you think?

nicki sig

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