Victoria’s Beckham’s eCommerce site has launched today.
Victoriabeckham.com has evolved from an online Lookbook to an e-commerce site with items from the designers collections including handbags, denim, sunglasses and Victoria, Victoria Beckham line.
The site will be the only place offering the ICON line, a capsule collection of five of Beckham’s most timeless dresses, ranging from £1,050 to £1,650, however it does not currently hold her mainline collection, which she shows biannually during New York Fashion Week.
Victoria said: “My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer.”
Users are invited to ‘Shop’ and ‘Look’, with the latter offering a platform to view short exclusive behind-the-scenes clips, photos of models during fittings and as Victoria says, “insights into my world”. The ‘Shop’ function will serve the UK, USA and Europe before rolling out across select additional countries in the future. Beckham has also hired a team of multilingual client service associates to assist customers from around the world and offer style advice over the phone, while a same-day delivery service is available in London and New York.
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