George At Asda Launches G21 Talent

As part of its continuing support of Graduate Fashion Week, George at Asda has recruited a number of students to create styles for the label G21 Talent.

The G21 Talent label is the first of its kind in the UK and features a series of limited edition, catwalk-inspired collections designed by handpicked, fashion designers. The full collection being available exclusively in George stores nationwide and on, and is modeled by Laura Witmore.


Each graduate has been fully mentored through the design process, working from George’s London-based Carnaby Street design headquarters. They’ve immersed themselves in every area of the design process from attending catwalk shows to travelling the globe for inspiration. The graduates will now see their winning designs being sold internationally as is expanding delivery into no less than 24 countries in Europe.

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nicki sig


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