Check out Beyonce’s TV advert for H&M, for which she’s created a full-on music video.
Filmed at the same time as the print campaign was shot in Nassau, Bahamas, the singer performs Standing on the Sun, a new track from her upcoming album. The video has been directed by Jonas Åkerlund, (who directed music video Telephone staring Beyonce and Lady Gaga)
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” says the singer. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
What do you think?