Levi’s collaborate with Liberty London.

Levi’s has teamed up with Liberty of London on a spring collection.
Levi’s has produced a selection of denim separates that feature two new Liberty prints – created exclusively for the partnership.

The partnership marks the first time that Levi’s women’s department has collaborated with another label.

“It’s been such an inspiring creative process to share our American heritage and perspective with this quintessential British brand to create a collection that is feminine and whimsical with a modern edge,” said Jenny Carlin, Levi’s senior designer.

The garden flower prints were based on a Liberty pattern from the Seventies – redrawn with watercolour pencils and put into a repeat design.

levis-liberty-07_vogue_12apr13_b_1440x960levis-liberty-09-portrait_vogue_15apr13_blevis-liberty-10_vogue_12apr13_b_426x284levis-liberty-02_vogue_12apr13_b_1440x960

“Working with the world leader in denim has opened up our print house to a new global customer,” said Ed Burstell, Liberty London managing director. “We are honoured to be the first brand Levi’s has partnered with on their women’s line and can’t wait to have the collection swinging in our store.”

The Levi’s X Liberty London collection features 15 pieces including the famous Levi’s 501 shorts, a trucker jacket, boyfriend jeans, a bustier top and a selection of accessories, with prices ranging from £75 to £210.

The collection will be available now at Liberty London on Regent Street, and will be available online next month.

What do you think?

nicki sig

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s