Loewe will launch a more youthful and more accessibly-priced collection, named Tales Of Spain, on May 22nd which will be available exclusively at Selfridges with prices ranging between £125 and £895.
The one-off range can be seen for the first time through a short film designed to reflect the vibrancy and energy of the designs.
“It’s a youthful take on one of the signatures of Loewe and I referenced prints from our archive from the Seventies and Eighties,” Loewe creative director Stuart Vevers told Vogue. “We have a great archive of over 5,000 silk scarves, which I think gives us a real legitimacy in print. It was important that the references were moved on and made relevant for today.”
“I wanted the collection to be colourful, youthful and optimistic,” said Vevers. “We chose to clash three different prints together and use bold, bright colours. All of the prints share a florid, melodramatic form that make a shameless appeal to the senses – they’re bold but feminine.”
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