Dame Vivienne Westwood has redesigned the iconic Virgin airline red uniform.
The newly designed uniform is glamorous but practical, with 40s couture cuts and Saville Row tailoring. ‘The Westwood’ suit is made in Virgin red with a very feminine silhouette, nipped in at the waist and with double pleats and a dart on the pencil skirt.
Westwood said of the collaboration with the airline: ‘My clothes have always got a very strong dynamic rapport with the body- they are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality.’
Richard Branson, President of Virgin Atlantic said of the collaboration: “Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd. Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it.” He continued: “When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable”
Many items will be produced using recycled materials, such as recycled polyester yarn made from used plastic bottles. ‘I am always trying to find fabrics that are more friendly to the environment – working with Virgin Atlantic they managed to research into this and find more eco fabrics.’ said Westwood.
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