H&M have just announced another stellar designer collaboration. This time it’s French designer Isabel Marant, the designer who propelled the wedge trainer into a must have trend.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,” said Marant. “I am creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
The collection will be clothing and accessories inspired by Marant’s signature Parisian style will be available in 250 stores worldwide as well as online from November 14th 2013
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary,” said Margareta van den Bosch, creative advisor at H&M. “She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”
What do you think?