Rita Ora had signed a lucrative $500,000 deal with Madonna and her daughter Lourdes to be the next face of their label Material Girl.
Rita will be following in the footsteps of fellow Brits Georgia May Jagger and Kelly Osborne who have previously fronted the Material Girl brand.
Rita took to Twitter to share the news that she is the brand news face of the brand, ‘Joining forces with Madonna and Lola. It’s official Ritabots – I’m the new face of Material Girl!’
Madonna said of her new campaign star: ‘Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!’
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