From Sketch to Store

In recent years French Collection has become to be known for its challenging and edgy fashion advertising campaigns and the campaign for the new Autumn/Winter 2013 collection is no exception.
French Connection has called on the talents of iconic photographer Rankin and his in-house creative content agency The Full Service for a campaign called ‘From Sketch to Store’.

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Rankin first photographed models, two female and one male naked in his studio. Then once the pictures were printed the clothing designs were sketched on top by illustrator Jo Bird. The final results show the models wearing the actual pieces from French Connection’s AW13 collection.

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Check out the video of the shoot below. www.frenchconnection.com

What do you think?

nicki sig

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