Tag Archives: Eighties-centric label

Rita Ora is the new Material Girl

Chart-topper Rita Ora debut modelling campaign for Madonna and her daughter’s label, Material Girl sees showcasing the capital’s most famous landmarks.

The 22-year-old was signed up as the face of Material Girl, which Madonna collaborates on with her 16-year-old daughter Lourdes in May. Taking over from fellow Brit Georgia May Jagger, she is rumoured to have been paid a £500,000 paycheck for fronting the label.

“What Material Girl means is just so much more than just a girl, it means confidence, it means belief and inspiration, and freedom to really express yourself,” said Rita.

Ora follows in the footsteps of Kelly Osbourne and Taylor Momsen, who have previously modelled for the teen-targeted, Eighties-centric label.

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