Pink haired model Charlotte Free has been named the new face of US high street label Forever 21.
Having walked for Roksanda Illincic and Vivienne Westwood and having fronted campaigns for Uniqlo, Topshop Makeup and Italian label Ermanno Scervino, her new role as the face of Forever 21 will likely catapult her into the mainstream.
There is a video to accompany the campaign, and you an check out the lookbook over at the Forever 21 website.
What do you think?
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