Victoria Beckham will launch an e-commerce website for the first time this spring, which suggests a stand alone store may be a reality in the future.
The website will sell accessories, eye wear, denim and the designer’s Victoria Victoria Beckham line.
“For us, this is the first step toward creating our own store environment,” said Victoria Beckham CEO Zach Duane. “There are obviously already some fantastic digital stores in place, so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience.”
With art direction from Jonny Lu and Isaac Lock, the website will feature branded content that users will be able to share using social media channels. A holding page has gone live today on victoriabeckham.com earlier this week, asking shoppers to sign up to a newsletter.
“My new website has been in the making for a very long time,” said Beckham “It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving, featuring never-seen-before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer.”
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